Submersed in creation day in and day out, it’s easy to become immune to the fundamental concepts at the core of design. Becoming so ingrained in our being, their simple existence registers involuntarily – like we’re running on auto-pilot – and we can overlook their individual relevance in the visual realization of an idea. Overexposure seems to dull our sensitivity.
But considering how impactful these (often unsung) basic theories are to design, we’ve decided to go "back to the basics". In this blog mini-series, we’ll highlight a fundamental design theory and showcase just how important and formative that concept is in shaping the final perception of a design.
So without further adieu, let’s kick things off with FORM.
Whether is soft and sweeping, angular and rigid, plain and simple, or chaotic and complex, form is what frames a design, molding the overarching shape and structure of a concept. Whether its is large or small scale, the form of a design largely determines its persona , defining its emotional and visual identity. Below are some of our favorite examples where the full potential of form is harnessed and celebrated in aesthetic form.
"Back to Basics" will publish on the first Tuesday of each month - stay tuned!