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Beneath the Surface Blog

Thursday Salute to Originals: Opening/Closing

GPI Design - Thursday, February 20, 2014

They say “when one door closes, another opens” but this door design may have you repeatedly closing, opening, closing, and opening all over again.

The Evolution Door by Austrian designer Klemens Torggler deconstructs the traditional notion of a door. Instead of a swinging rectangular plane of wood hinged at one side, think two rotating squares that dance across an opening on spinning hinges. The basic experience of the passage through a doorway is enlivened as the user must directly interact with its unique form. Only a video can do it justice, take a look at the below clip and tell us you aren’t mesmerized!

This leaves us wondering, why haven’t architects thought of this before? Geometry, detail, alignment, function, motion and sculpture wrapped into a single package - what else could we ask for? In reinventing a mundane object, Torggler has managed to morph the conventional perception of a passageway into a completely reinvigorated and original experience - which is, after all, always the goal of progressive and thoughtful design.

This Thursday, we salute the concept of the doorway and all of the possibilities that it presents both for architectural design and as a symbol of the future.

Sources: YouTube, Klemens Torggler Doors

Thursday Salute to Originals: Revealing the Structure of Nature

GPI Design - Thursday, February 13, 2014

We’ve wrapped up a couple of intense installs recently, and we’re now finally able to bask in that always-satisfying feeling of completion. After that last surface panel is put in place and we’ve tuned the last LED, we can officially dust off our hands and wait for professional photographs of the finished space.

While great for our portfolio (and our own sense of pride and accomplishment!), the only downside in those beautiful finished photographs is that you only see the face of the project - the frosting on the cake. The integral and important components key to the success of the project are hidden behind the finished surface, and sadly, forgotten. But physicist-turned-artist, Arie van 't Riet, seems to understand our sentiment – just with slightly different subject matter.

Lizard X Ray Image Colors

Like the cake underneath the frosting or the assembly behind our backlit features, Arie van’t Riet realizes just how essential and beautiful hidden structure truly is to an object. Using his scientific background in radiology coupled with X-ray technology, he photographs plants and animals, depicting various forms of nature with stunning (albeit haunting) results.

Arievan't Riet X Ray Art

Adding delicate coloration to the original black and white X-rayed image, these portraits come alive with an inside view (literally) to the core components giving nature its form. Offering an entirely new and insightful perspective into what lies beneath the surface, these photos capture the striking and complex interworkings of life that normally go unseen, unacknowledged, and unappreciated.

Tulip Bulb X Ray Photograph of Roots

Chicken X Ray of Bones Artistic Photo

For realizing and capturing the beauty in hidden structure, we salute Arie van’t Riet and his originally artistic/scientific approach. Now all we need is a way to do this with our projects. Think a combo X-ray machine/camera will be on the market anytime soon? Maybe an X-ray filter on Instagram? Until then, we’ll have to wait, and take photos of our backlit features the old fashioned way, while remembering to document the significance of the sub-structures in our own minds!

Image source: X-Ray Photography of Nature

Thursday Salute to Originals: Time Hopping

GPI Design - Thursday, February 06, 2014

The act of preserving photographs and tracking the progress of time is shifting. With apps like TimeHop and Instagram allowing us to meticulously archive the past and jump back into it at the click of a button, accessing images of yesteryear is convenient and instantaneous. No more digging through photo boxes in Grandma’s attic, our photos are now archived on portable devices for immediate access and broadcast.

Chino Otsuka Revisiting Childhood Photo

Artist Chino Otsuka explores memory by doing more than posting nostalgic photos with a trendy hashtag or reminiscing over a dusty box of images - she actually places her adult self INTO photographs from her childhood. In the photography series Imagine Finding Me, Otsuka creates images of her adult self standing next to her childhood self. With expert manipulation, the photographer seamlessly inserts herself into the scene by matching the style of the original photo exactly. To the untrained eye, it is merely a photograph of two related people; the fact that they are the same person, decades apart, is only discerned by reading about her work.


Within the series of images, Otsuka varies the tone of her work. In some instances, the adult directly engages with the child, while in others the adult appears as a ghostly visit, watching over the child’s actions from a distance. The images are haunting and wistful, triggering strong emotions about the relationship between past and present.

While websites like Dear Photograph explore similar concepts, the personal narrative threading through Otsuka’s works make her autobiographical journey completely compelling. If you could “time hop” and spend a day in an old photograph, what scene would you choose and why?



I have a chance to meet,

there is so much I want to ask

and so much I want to tell”

Sources: Spoon & Tomago, She Does the City

Thursday Salute to Originals: Illustrating Famous Sitcom Spaces

GPI Design - Thursday, January 30, 2014

As cold as it’s been here in Cleveland lately (temps in the negative!), it’s been hard to muster up the motivation to go outside and brave the elements. If you’re lucky enough to get an adult snow day, these frigid days are perfect for sitting relaxing on the couch, zoning out to movies and sitcom reruns. (There’s nothing quite like spending the day in your PJs with the company of Monica and Rachel, Jerry and Elaine, or Lucy and Ricky).

But if you’re Spanish interior designer and artist Iñaki Aliste Lizarralde, being a couch potato isn’t simply a pastime. Those hours of watching TV are absolutely essential in completing some of Lizarralde’s most unique (and perspective-altering) works of art. Using visual and verbal cues from television shows, Lizarralde chronicles and compiles information to map floor plans of famous TV residences.

Seinfeld Set Floor Plan

Going beyond simply knowing a show’s theme song or characters’ names, Lizarralde’s artistic renditions give TV viewers an entirely new perspective on the show, adding distinct physical and spatial dimensions to the interiors that normally only serve as the episode backdrop.

I Love Lucy Apartment Floorplan Drawing

Aside from offering a more tangible spatial perception to a fictitious show, one of the more fascinating things about these drawings is that they are fabricated entirely from the minimal and sporadic architectural clues embedded within the series. No site measurements, as-built CAD files, or 3D models to go off of here. Lizarralde acts as a detective, putting together bits and pieces of the architectural puzzle to create floor plans that bring spatial understanding and proximity to the show.

Friends TV Show Floorplan Set Layout

Dexter Apartment Layout Plan Design

Next time you spend time vegging out with your beloved TV characters, take a minute to recognize the latent architectural undertones so integral to a series and its legacy. For recognizing the important role interior design plays in a show, and for giving us a better understanding of the atmosphere that surrounds our favorite characters, we salute Lizarraldo. His use of traditional designer form to bring an original sense of spatial realism to fictional satire may be deserving of a combination Golden Globe/AIA Gold Medal?

Image credits: Design Milk

Thursday Salute to Originals: The Literal Art of Distribution

GPI Design - Thursday, January 23, 2014

Business cards have long been considered a simple and effective way to network. Small in size and relatively inexpensive, they pack a big punch, quickly conveying information, style, and the purpose of your business in their compact and portable stature. But while business cards themselves have evolved into important visual marketing and branding tools, the method of distribution has remained relatively the same. Sure you give them out to new colleagues you encounter, stuff them inside a traditional mailing, or even pin it to a public bulletin board at the coffee shop, but none of these methods are innovative or unusual. A case of 'been there, done that'.

Forest of Business Cards Moriyuki Architects

Moriyuki Ochiai Architects, however, had a brilliant idea for making the distribution of business card unique while still sporting an artful edge. Entitled Forest of Business Cards, the installation consists of multiple business cards inserted into slots in a foam wall, creating an assemblage of pattern, color, and three-dimensionality. Serving as central hub for artists, visitors to the wall are free to peruse and pluck business card from the wall, making the feature successful from a distribution and marking standpoint, while also maintaining an interactive, constantly evolving, and unusual experience.

Business Cards Architecture Art Installation

Business Card Art Feature Wall

Moriyuki Ochiai Architects “…aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole. We inserted the business cards in Styrofoam in order to confer the paper's fragile,fine and light properties onto its surroundings and reinforce the relationship between object, support and environment. Visitors remove cards of interest, thus changing the exhibit density which in turn shifts their own focus. This results in a complex and beautiful facade that changes from one moment to the next as would the Japanese Sakura(cherry) tree.”

Business Card Wall Pattern Installation

For transforming a tried and true tool into an artful method of distribution, we salute Moriyuki Ochiai Architects. In our next product meeting or Lunch-and-Learn, we just might reconsider the antiquated handshake/business card exchange ritual - imagine redesigning the experience by stringing business cards from ceilings, tossing them out like a Frisbee, or popping out of hydraulic trap doors in the conference table! What method would make the most lasting (and positive) impression on you?

Image source: Design Milk

Thursday Salute to Originals: The Tiny Museum

GPI Design - Thursday, January 16, 2014

If you blink, you may inadvertently walk right past it.  But this museum, taking up less than 10 square feet of real estate on the streets of Somerville, Massachusetts, is making a big impact. The Micro Museum, reportedly the smallest museum in the world at 10” x 16” x 8”, is an art display nestled into a void between buildings - precisely, between a pub and a Subway sandwich shop. Small in stature, the space is raising big issues about the status of museums and local art.

Crowned with a neoclassical façade, the Micro Museum invites sidewalk visitors to peer into the gallery, complete with hardwood floors and LED-powered track lighting. Rotating exhibitions are displayed on the walls, featuring art pieces from New England creators.

Micro Museum Art Gallery Sidewalk View

When conceiving of the museum concept, founder Judith Klausner sought out to solve a problem with showcasing local artists, stating “there are so few institutions in the area that will show art by New England artists even though there are tons of amazing artists in the area”. Facing limited resources, Klausner limited her thinking to a small scale and from there the Tiny Museum was born.

For the ribbon cutting ceremony, tiny bicycles and miniature parking spaces were situated on the sidewalk, playing into the sense of whimsy. The mayor of Somerville sliced the ribbon with a tiny pair of scissors and delivered the briefest of opening speeches, consisting of merely the words “hello” and “thank you” in the spirit of smallness.

With a penchant for local artists, 24/7 visiting hours, and no barriers to access, the Tiny Museum is flipping the notion of museum on its head. In the wake of MOMA’s planned destruction of the American Folk Art Museum by Todd Williams and Billie Tsien, today we salute the intimacy of museum spaces that humanize the scale of the street, creating “instances of wonder in the urban landscape”.

Sources: The Artery, Fastco Design,

Thursday Salute to Originals: Giving Voice to Wood

GPI Design - Thursday, January 09, 2014

Do you know anyone you would describe as “hard-headed”? Stubborn, uncompromising, inflexible, and categorical, this person approaches situations with such a strong will that their personality leaves a lasting impression. The surfaces we work with often display those same qualities – with deep roots in natural formations, onyx and wood don’t always easily give way to the mechanical methods shaping their raw characteristics into finished materials.

Artist Bruno Walpoth has won the battle with wood. Quite literally, he creates figures with hard (wooden) heads. Skillfully carving his sculptures of the human physique, Walpoth manipulates wood with a deep reverence for craftsmanship that allows his pieces to evoke melancholic emotion.

Bruno Walpoth Wood Sculptures Figures

Walpoth’s work has an air of simplicity, where the work as a whole is treated with subtle curves bearing the rough marks of tools. The intended emotion is carried by specific features (usually eyes or mouths) that receive extra attention in the carving process, becoming the focus of interpretation.

Walpoth Wooden Figure Girl Carved

“My subjects are people because I am interested in the human in all aspects. For my characters, it is not just physical aesthetics, but rather expression. When standing before the works, one should have an impression the characters have a soul. This is what I want to achieve”, says Walpoth.

Sculptor Bruno Walpoth Wooden Figure

Brune Walpoth Carving Art

In the artistic process, yielding to the force of a material can sometimes be the most deliberate (and challenging) form of expression. But in recognizing and appreciating those “stubborn” characteristics, the true beauty and potential of a material is often realized, softening our perception of the medium. And for that, we salute Bruno Walpoth for manipulating a basic material (albeit a tough one!) into a vessel of expression, an enlivened surface bridging the gap between hard and soft.

Image credits: If It's Hip It's Here, UFunk

Thursday Salute to Originals: Un-Decorating with Light

GPI Design - Thursday, January 02, 2014

Happy New Year! The season of holiday decorations is quickly coming to a close. Bright lights strung from rooflines, red and green decorations generously plastered on walls, and giant inflatable snowmen residing over front lawns will soon be taken down, bringing these festive surroundings back to status quo.

As you dismantle and put away the holiday paraphernalia, think about how those decorations are completely additive – objects are suspended or tacked on, garnering attention from their gleaming light, vibrant color, or sheer size. These decorations live and breathe with the “more is more” philosophy, shouting at you and overshadowing the most simple (and often underrated) characteristics at their core.

So since we’ve been exposed to this “additive” mindset for the last couple months, today, we’d like to call attention to something a little... less. Today’s “light artist” provides a peaceful relief by stripping it all down to two simple elements: object and shadow.

Plastic Bottle Shadow Art Lighting

Contemporary artist Rashad Alakbarov enlivens surfaces with his light and shadow paintings. The Azerbaijan native arranges miscellaneous objects in what appear to be scattered piles. But when the flick of a switch introduces backlighting, the composition becomes an ordered image shadowed on the wall.

Geometric Light Pattern Projected Shadow Art

Crisis Plastic Pipes Shadow Art Installation

While there are other artists using similar projection techniques, Rashad’s use of translucency and color raises his installations to a new level. In the coastal scene depicted below, layers of translucent acrylic are suspended at precise positions. When backlit, their irregular forms and moody hues cascade into a dazzling assemblage of light and color, and depict an organized and unified painting on the wall.

Multicolored Translucent Plastic Light Suspended

Today, we salute Alakbarov’s work. Following a season filled with “more,” it can be difficult to appreciate and value basic simplicity. With object arrangements and subsequent shadows dependent on one another to reinforce meaning, Alakbarov proves that things can be stripped to their simplest form and still retain their beauty. Much like the new year, a fresh start comes from looking backward at the solid past while projecting forward with goals and hopes – and embracing the interpretation that happens in between.

Image credits: Sensationist

Thursday Salute to Originals: The Eggnog Project

GPI Design - Thursday, December 26, 2013

Madeleine Eiche has an affinity for eggnog. For this graphic designer, the appeal of eggnog is not in its ability to be spiked, but for the packaging on the outside. While working at a coffee shop earlier in her career, Madeleine always noticed the kitschy eggnog cartons with their mismatched fonts and chaotic colors. Drawing a parallel to Warhol’s tomato soup cans, the designer imagined elevating this mundane piece of holiday consumption to pop art.

Eggnog Carton Graphic Design Fonts Colors

Madeline continued to collect eggnog cartons, grossing a broad collection that is as much a study of bad typography as it is a collection of nostalgic holiday-ware . "The peculiarities of the packaging range from festive to banal, minimal to unappetizing, and each seem to be printed with complete disregard for color alignment. It is precisely these things that make for such compelling kitsch", describes the designer.

Eggnog Carton Graphic Design Collection

So whether you’re donning your favorite ugly Christmas sweater, watering your Chia Pet, or simply admiring your aluminum Christmas tree today, we salute all those kitschy things about the holiday season that make it so special, and hope that all of you – our blog readers, colleagues, clients, and co-creators – get to enjoy the same! Happy holidays and we will see you in the new year!

Image credits: If It's Hip, It's Here, The Eggnog Project

Thursday Salute to Originals: Shall I Play For You (pa rum pum pum pum) - On My Wineglass?

GPI Design - Thursday, December 19, 2013

Nothing gets you in the holiday spirit quite like Christmas music. Merry melodies, quirky lyrics, and beloved classics quickly instill joy and nostalgia, becoming a soundtrack for the season. And with the radio stations blaring holiday music 24/7 since before Thanksgiving, this seasonal music is a little difficult to avoid. Over a month of listening to nothing but cheery holiday jingles will make even the grumpiest Grinches and Scrooges of the Christmas season change their tune (pun intended!).

Insistent as it may be, Christmas music does play special role in setting the spirit of the season. With jingle bells, trumpets, and drums accenting these cherished songs, there is a certain sound very specific to Christmas music; it’s different from the regular songs you hear on the radio the other eleven months of the year. But while Christmas music is unique in its own right, we’re willing to bet you haven’t heard it done quite like this…

Glass Duo Playing Glass Harp

Anna and Arkadiusz Szafraniec of the Glass Duo were, at one point, classically trained musicians and members in the Baltic Philharmonic Orchestra playing the violin and trumpet. However, after recognizing the potential musical quality inherent in fine glassware, they decided to abandon their traditional instruments to make music with less conventional means.

Glass Harp Musicians Duo Music

Referred to as a glass harp, the Glass Duo uses glass goblets of varying sizes to produce music with a swipe of a finger. Carefully and precisely running their fingers around the delicate edges, sound resonates within the goblet, creating beautiful harmonies. Spanning 5 octaves, this glass harp is largest one in the world, and has an incredible range of note and pitch.

Glass Harp Musical Instrument

Oddly enough though, using wine glasses as instruments at one time wasn’t quite as avant garde as it seems today. Dating as far back as the 12th century in China and the late 1400’s in Europe, glass music was once quite popular, but slowly died out as time moved on.

Listen below as the Glass Duo plays their rendition of the Sugar Plum Fairy. If you had heard this song on the radio mixed in with all the other Christmas favorites, would you ever have guessed it was produced by dishware and not a traditional musical instrument?

Now, normally we salute those who make our Thursday blog. But in this instance, it seems only appropriate that we TOAST! So we raise our glasses to the Glass Duo for embracing unconventional and antiquated methods, and using them to put a captivating and unique twist on the holiday season. Cheers!

Image credits: Glass Harp