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Beneath the Surface Blog

Thursday Salute to Originals: The Literal Art of Distribution

GPI Design - Thursday, January 23, 2014

Business cards have long been considered a simple and effective way to network. Small in size and relatively inexpensive, they pack a big punch, quickly conveying information, style, and the purpose of your business in their compact and portable stature. But while business cards themselves have evolved into important visual marketing and branding tools, the method of distribution has remained relatively the same. Sure you give them out to new colleagues you encounter, stuff them inside a traditional mailing, or even pin it to a public bulletin board at the coffee shop, but none of these methods are innovative or unusual. A case of 'been there, done that'.

Forest of Business Cards Moriyuki Architects

Moriyuki Ochiai Architects, however, had a brilliant idea for making the distribution of business card unique while still sporting an artful edge. Entitled Forest of Business Cards, the installation consists of multiple business cards inserted into slots in a foam wall, creating an assemblage of pattern, color, and three-dimensionality. Serving as central hub for artists, visitors to the wall are free to peruse and pluck business card from the wall, making the feature successful from a distribution and marking standpoint, while also maintaining an interactive, constantly evolving, and unusual experience.

Business Cards Architecture Art Installation

Business Card Art Feature Wall

Moriyuki Ochiai Architects “…aimed to create a meeting place where 200 different card designs meet, revealing a complex interaction between individual cards and the whole. We inserted the business cards in Styrofoam in order to confer the paper's fragile,fine and light properties onto its surroundings and reinforce the relationship between object, support and environment. Visitors remove cards of interest, thus changing the exhibit density which in turn shifts their own focus. This results in a complex and beautiful facade that changes from one moment to the next as would the Japanese Sakura(cherry) tree.”

Business Card Wall Pattern Installation

For transforming a tried and true tool into an artful method of distribution, we salute Moriyuki Ochiai Architects. In our next product meeting or Lunch-and-Learn, we just might reconsider the antiquated handshake/business card exchange ritual - imagine redesigning the experience by stringing business cards from ceilings, tossing them out like a Frisbee, or popping out of hydraulic trap doors in the conference table! What method would make the most lasting (and positive) impression on you?

Image source: Design Milk

Thursday Salute to Originals: The Tiny Museum

GPI Design - Thursday, January 16, 2014

If you blink, you may inadvertently walk right past it.  But this museum, taking up less than 10 square feet of real estate on the streets of Somerville, Massachusetts, is making a big impact. The Micro Museum, reportedly the smallest museum in the world at 10” x 16” x 8”, is an art display nestled into a void between buildings - precisely, between a pub and a Subway sandwich shop. Small in stature, the space is raising big issues about the status of museums and local art.

Crowned with a neoclassical façade, the Micro Museum invites sidewalk visitors to peer into the gallery, complete with hardwood floors and LED-powered track lighting. Rotating exhibitions are displayed on the walls, featuring art pieces from New England creators.

Micro Museum Art Gallery Sidewalk View

When conceiving of the museum concept, founder Judith Klausner sought out to solve a problem with showcasing local artists, stating “there are so few institutions in the area that will show art by New England artists even though there are tons of amazing artists in the area”. Facing limited resources, Klausner limited her thinking to a small scale and from there the Tiny Museum was born.

For the ribbon cutting ceremony, tiny bicycles and miniature parking spaces were situated on the sidewalk, playing into the sense of whimsy. The mayor of Somerville sliced the ribbon with a tiny pair of scissors and delivered the briefest of opening speeches, consisting of merely the words “hello” and “thank you” in the spirit of smallness.

With a penchant for local artists, 24/7 visiting hours, and no barriers to access, the Tiny Museum is flipping the notion of museum on its head. In the wake of MOMA’s planned destruction of the American Folk Art Museum by Todd Williams and Billie Tsien, today we salute the intimacy of museum spaces that humanize the scale of the street, creating “instances of wonder in the urban landscape”.

Sources: The Artery, Fastco Design,

Thursday Salute to Originals: Giving Voice to Wood

GPI Design - Thursday, January 09, 2014

Do you know anyone you would describe as “hard-headed”? Stubborn, uncompromising, inflexible, and categorical, this person approaches situations with such a strong will that their personality leaves a lasting impression. The surfaces we work with often display those same qualities – with deep roots in natural formations, onyx and wood don’t always easily give way to the mechanical methods shaping their raw characteristics into finished materials.

Artist Bruno Walpoth has won the battle with wood. Quite literally, he creates figures with hard (wooden) heads. Skillfully carving his sculptures of the human physique, Walpoth manipulates wood with a deep reverence for craftsmanship that allows his pieces to evoke melancholic emotion.

Bruno Walpoth Wood Sculptures Figures

Walpoth’s work has an air of simplicity, where the work as a whole is treated with subtle curves bearing the rough marks of tools. The intended emotion is carried by specific features (usually eyes or mouths) that receive extra attention in the carving process, becoming the focus of interpretation.

Walpoth Wooden Figure Girl Carved

“My subjects are people because I am interested in the human in all aspects. For my characters, it is not just physical aesthetics, but rather expression. When standing before the works, one should have an impression the characters have a soul. This is what I want to achieve”, says Walpoth.

Sculptor Bruno Walpoth Wooden Figure

Brune Walpoth Carving Art

In the artistic process, yielding to the force of a material can sometimes be the most deliberate (and challenging) form of expression. But in recognizing and appreciating those “stubborn” characteristics, the true beauty and potential of a material is often realized, softening our perception of the medium. And for that, we salute Bruno Walpoth for manipulating a basic material (albeit a tough one!) into a vessel of expression, an enlivened surface bridging the gap between hard and soft.

Image credits: If It's Hip It's Here, UFunk

Thursday Salute to Originals: Un-Decorating with Light

GPI Design - Thursday, January 02, 2014

Happy New Year! The season of holiday decorations is quickly coming to a close. Bright lights strung from rooflines, red and green decorations generously plastered on walls, and giant inflatable snowmen residing over front lawns will soon be taken down, bringing these festive surroundings back to status quo.

As you dismantle and put away the holiday paraphernalia, think about how those decorations are completely additive – objects are suspended or tacked on, garnering attention from their gleaming light, vibrant color, or sheer size. These decorations live and breathe with the “more is more” philosophy, shouting at you and overshadowing the most simple (and often underrated) characteristics at their core.

So since we’ve been exposed to this “additive” mindset for the last couple months, today, we’d like to call attention to something a little... less. Today’s “light artist” provides a peaceful relief by stripping it all down to two simple elements: object and shadow.

Plastic Bottle Shadow Art Lighting

Contemporary artist Rashad Alakbarov enlivens surfaces with his light and shadow paintings. The Azerbaijan native arranges miscellaneous objects in what appear to be scattered piles. But when the flick of a switch introduces backlighting, the composition becomes an ordered image shadowed on the wall.

Geometric Light Pattern Projected Shadow Art

Crisis Plastic Pipes Shadow Art Installation

While there are other artists using similar projection techniques, Rashad’s use of translucency and color raises his installations to a new level. In the coastal scene depicted below, layers of translucent acrylic are suspended at precise positions. When backlit, their irregular forms and moody hues cascade into a dazzling assemblage of light and color, and depict an organized and unified painting on the wall.

Multicolored Translucent Plastic Light Suspended

Today, we salute Alakbarov’s work. Following a season filled with “more,” it can be difficult to appreciate and value basic simplicity. With object arrangements and subsequent shadows dependent on one another to reinforce meaning, Alakbarov proves that things can be stripped to their simplest form and still retain their beauty. Much like the new year, a fresh start comes from looking backward at the solid past while projecting forward with goals and hopes – and embracing the interpretation that happens in between.

Image credits: Sensationist

Thursday Salute to Originals: The Eggnog Project

GPI Design - Thursday, December 26, 2013

Madeleine Eiche has an affinity for eggnog. For this graphic designer, the appeal of eggnog is not in its ability to be spiked, but for the packaging on the outside. While working at a coffee shop earlier in her career, Madeleine always noticed the kitschy eggnog cartons with their mismatched fonts and chaotic colors. Drawing a parallel to Warhol’s tomato soup cans, the designer imagined elevating this mundane piece of holiday consumption to pop art.

Eggnog Carton Graphic Design Fonts Colors

Madeline continued to collect eggnog cartons, grossing a broad collection that is as much a study of bad typography as it is a collection of nostalgic holiday-ware . "The peculiarities of the packaging range from festive to banal, minimal to unappetizing, and each seem to be printed with complete disregard for color alignment. It is precisely these things that make for such compelling kitsch", describes the designer.

Eggnog Carton Graphic Design Collection

So whether you’re donning your favorite ugly Christmas sweater, watering your Chia Pet, or simply admiring your aluminum Christmas tree today, we salute all those kitschy things about the holiday season that make it so special, and hope that all of you – our blog readers, colleagues, clients, and co-creators – get to enjoy the same! Happy holidays and we will see you in the new year!

Image credits: If It's Hip, It's Here, The Eggnog Project

Thursday Salute to Originals: Shall I Play For You (pa rum pum pum pum) - On My Wineglass?

GPI Design - Thursday, December 19, 2013

Nothing gets you in the holiday spirit quite like Christmas music. Merry melodies, quirky lyrics, and beloved classics quickly instill joy and nostalgia, becoming a soundtrack for the season. And with the radio stations blaring holiday music 24/7 since before Thanksgiving, this seasonal music is a little difficult to avoid. Over a month of listening to nothing but cheery holiday jingles will make even the grumpiest Grinches and Scrooges of the Christmas season change their tune (pun intended!).

Insistent as it may be, Christmas music does play special role in setting the spirit of the season. With jingle bells, trumpets, and drums accenting these cherished songs, there is a certain sound very specific to Christmas music; it’s different from the regular songs you hear on the radio the other eleven months of the year. But while Christmas music is unique in its own right, we’re willing to bet you haven’t heard it done quite like this…

Glass Duo Playing Glass Harp

Anna and Arkadiusz Szafraniec of the Glass Duo were, at one point, classically trained musicians and members in the Baltic Philharmonic Orchestra playing the violin and trumpet. However, after recognizing the potential musical quality inherent in fine glassware, they decided to abandon their traditional instruments to make music with less conventional means.

Glass Harp Musicians Duo Music

Referred to as a glass harp, the Glass Duo uses glass goblets of varying sizes to produce music with a swipe of a finger. Carefully and precisely running their fingers around the delicate edges, sound resonates within the goblet, creating beautiful harmonies. Spanning 5 octaves, this glass harp is largest one in the world, and has an incredible range of note and pitch.

Glass Harp Musical Instrument

Oddly enough though, using wine glasses as instruments at one time wasn’t quite as avant garde as it seems today. Dating as far back as the 12th century in China and the late 1400’s in Europe, glass music was once quite popular, but slowly died out as time moved on.

Listen below as the Glass Duo plays their rendition of the Sugar Plum Fairy. If you had heard this song on the radio mixed in with all the other Christmas favorites, would you ever have guessed it was produced by dishware and not a traditional musical instrument?

Now, normally we salute those who make our Thursday blog. But in this instance, it seems only appropriate that we TOAST! So we raise our glasses to the Glass Duo for embracing unconventional and antiquated methods, and using them to put a captivating and unique twist on the holiday season. Cheers!

Image credits: Glass Harp

Thursday Salute to Originals: Snowflake Focus

GPI Design - Thursday, December 12, 2013

As you tune into the evening news, take a moment to listen to how the winter snowfall is reported in the weather forecast. You will notice that snow is usually described in large volumes, using measurements of its mass intended to intimidate the morning commuters. Phrases such as “eight inches of accumulation”, “hard-hitting snowstorm”, and “cold front” refer to snow as a massive force, a looming entity without individual parts. How often do we step back to appreciate the white fluffy stuff flake-by-flake, millimeter by millimeter?

Macro Detail Snowflake Pattern

In his macro photographs, Russian photographer Alexey Kljatov captures snowflake patterns in such vivid details that, for a moment, we stop complaining about our frosty morning drives. The up-close views of individual flakes reveal details that engage thoughts about the accumulation of snow – how can weather patterns so ominous, so regional, so imposing, be built from these tiny breathtaking building blocks?

Snowflake Crystal Closeup Photo

Snowflake Up Close Detail Photo

Macro Shot of Snowflake Detail

Snowflake Photography Detail of Crystal Pattern

What’s even cooler? Kljatov uses fairly basic equipment in his shooting process, layering lenses with plastic bags and packing tape. He takes the photos right in his own backyard, catching flakes on his balcony and lighting them with an LED flashlight.

Camera Snowflake Detail Photography by Alexey Kljatov

Capturing the originality of nature with simplified, homegrown technology, we salute this artist for reminding us that, sometimes, a little tunnel vision can shake up our frozen perspective.

Image credits: If It's Hip, It's here

Thursday Salute to Originals: Creation through Subtraction

GPI Design - Thursday, December 05, 2013

Usually when creating, we tend to think in terms of addition. Colors + materials + forms + light = manifested vision. It’s the combination and compilation of these various items that turn an idea into a physical entity. These additions are what build a design and define its identity.

It is much more difficult to think of design in terms of subtraction. We’ve been trained that you must add things together in order to create something. (After all, an idea minus nothing still equals nothing, right? You can’t bake a cake without combining all the ingredients, can you?). But artist Karin Waskiewicz has embraced the concept of subtraction and turned it into a unique way to craft her artistic vision.

Deep Blue Paint Excavating Karin Waskiewicz

“Deep Blue” Acrylic on Panel, 24×20 / Image credit: Design Milk

Using layers upon layers of poured dried paint as her substrate, Waskiewicz chips away at the surface, revealing colorful coatings of enamel beneath. Layer by layer, she discovers new hues and patterns as she literally digs deeper into the surface, generating works created INTO paint and NOT by the stroke of a paint brush.

Reflective Yellow Mound Acrylic Painting

“Reflective Mound”, Acrylic on panel, 36×24 / Image credit: Karin Waskiewicz 

"Reflective Mound" (Detail), Acrylic on panel, 36x24, detail / Image credit: Karin Waskiewicz

Almost like excavating an archaeological site revealing treasures hiding beneath, Waskiewicz’s works take shape as she progresses. More a process of discovery as opposed to the execution of a pre-calculated design, her visions slowly reveal as she painstakingly and patiently moves deeper into the surface. Not only does this subtractive technique give her works a very tactile appearance – it’s not the application of paint that gives the illusion of depth, it’s actually the physicality of these crevices creating pockets of three-dimensionality - but the randomized assemblages of colors convey an psychedelic and almost dreamlike appearance. (And we can’t help but notice that the organic movements and various tonalities within these pieces look a lot like our backlit onyx panels, too!)

Revival Chipping Away Acrylic Paint Layers

“Revival 1″ Acrylic on canvas, 25.5×20.5 / Image credit: Karin Waskiewicz 

Serving as a reminder that sometimes the best ideas emerge from nontraditional techniques and practices, we salute Waskiewicz's artistic prose and her courage to embrace an unconventional method, proving that subtraction can actually add up to a moving masterpiece.

Thursday Salute to Originals: Slot Machine Thanksgiving

GPI Design - Thursday, November 28, 2013

The traditions inherent in the Thanksgiving meal run deep, thick with expectations of perfectly roasted turkey and creamy mashed potatoes. And with foodie blogs and Pinterest recipes abundant on the internet, the choices for side dishes to perfectly complement your meal offer the tantalizing potential to differentiate.

Designers may relate, as architecture must meet basic standards of structure and code, while simultaneously breaking molds and expressing innovation project after project. But with so many cutting edge choices amidst the traditional strongholds, how does one plan the perfect menu or an award-winning building without getting overwhelmed by all the potential options? The solution: the slot machine.

The Thanksgiving Dinner Generator by Saveur magazine operates like a traditional slot machine, leaving your dinner simply up to chance. Randomizing food options at the click of a button, the spinning categories land on five final culinary selections that become your Thanksgiving menu. You might be a winner with the traditional fixings, or you might end up with a more avant-garde version of this annual feast; it is luck of the draw here. But unless you’re willing take your chances and spin again, your celebratory meal is what it is. In the holiday frenzy, it may cut down on time and stress for the cook’s decisions, but there’s no guarantee the chef will get what he or she wants.

Thanksgiving Slot Machine Meal Planner

Image credit: Fastco Design

This got us thinking. What if designers had a magic wheel we could spin? The categories of program, form, landscape, interiors, and materiality would spin around and around, landing on a final set - a non-negotiable combination that could not be altered by client decisions, meetings, budget constraints, or code requirements. This would certainly reduce project timelines and stress levels, but would design without choice really be design at all? Would the control-loving designer personality be able to relinquish their creative grip and vision, leaving the future of their creation up to a spinning wheel?

Now for some, this might be the perfect solution. But since we’re not the gambling type, this Thanksgiving, we are thankful that design choices are limited only by a designer’s imagination, and not mandated by a random machine. Because, after all, the beauty in any art form – whether it be culinary or architectural – is most impactful when there is a human element and mindful preparation molding and defining its existence.

Happy Thanksgiving to our clients and colleagues! Check out our favorite blogs from past Thanksgivings:

Backlighting Our Food

Eating to the Beat

Thursday Salute to Originals: Loosening Creative Grip for Creative Gain

GPI Design - Thursday, November 21, 2013

As designers, we can all become quite attached to our creations; our ideas become pseudo-beings that we try to nurture and grow into actualization. And while we do our best to accept the inevitable constructive criticism along the way, sometimes it can be difficult to relinquish those creative bonds and allow another perspective to alter your view.

Now, it’s tough enough when the person pulling the reins on your creative prowess is a respected equal - another designer, colleague, professor, etc. - who also has an eye for design, solid a point of view, and an appreciation for artistic expression. But it’s quite a different story when the person collaborating on your design has a little less formal training, and whose professional artistic opinion is influenced primarily by the puppets on Sesame Street.

Four Year Old Artist Mother Sketches

This is the exact situation artist Mica Angela Hendricks found herself in. With her 4-year-old daughter, Myla, constantly begging to contribute to her mother’s lifelike and detailed portraits, Mica finally gave in, allowing young Myla to express her own vision in the drawings.

Mica Hendricks Art Drawings Daughter

Now you might think, initially, that this is a recipe for disaster. A 4-year-old with barely enough hand-eye coordination to wield a pencil would surely ruin the sketches her mother worked so hard on, right? Totally wrong! The imagination, creative spirit, and quirkiness Myla brings to these otherwise serious and somber portraits infuses an interesting dichotomy of technical styling, catapulting these separately ordinary sketches into whimsical works of art.

Hendricks Mother Daughter Art Collaboration Drawing

With such fantastical and imaginative perspective exuded by a child, it reminds us that good, inventive ideas don’t need to come from formal training, and they certainly don’t have to follow the rules. The best ideas should merely provoke thought, add an interesting spin, and inspire a new way of interpreting. Mica and Myla remind us that much can be gained by loosening our grip.

Image sources: Busy Mockingbird, Distractify